Schedule-at-a-Glance

Monday, October 20

7:00 AM – 6:30 PM	Registration Open
9:00 AM – 12:00 PM	Workshops Maximizing Output with Minimal Resources The Secrets of Building and Selling Integrated Ad Campaigns
12:00 PM – 1:30 PM	Opening Keynote Luncheon: The Transition to Digital \| Speaker: Mike Mcavoy, President, Onion, Inc.
1:45 PM – 2:30 PM	Breakout Sessions How CMS Technology Impacts Advertising, Content Creation, and Engagement The Virtualization of Content: AR, VR, Wearables, and the Future of Interaction With Media Brands CTO Roundtable: Managing Tech Investments Over the Long Haul Case Studies in Native: When Advertorial Outperforms Editorial Should Content Creators Be Measured By Traffic Stats?
2:45 PM – 3:30 PM	Breakout Sessions Busting Out of the Paid and Controlled Circ Silo and Moving to New Forms of Monetization From Popcorn to Packaged goods: Disruption, and Making the Common Uncommon Mobile Advertising: What to Know About Emerging Formats, Platforms and Engagement Converting Social Media Followers into Transactions Understanding Viral Content, and Why It's Bigger Than News
3:30 PM – 3:45 PM	Refreshment Break
3:45 PM – 4:30 PM	Breakout Sessions Optimizing Content for Social: How to Boost Engagement and Shareability What Magazine Media Can Learn from TV About Social Engagement With Audiences Why Design Matters More Than Ever How to Create and Deliver Successful Content Marketing User-Generated Content: The New Coin of the Realm?
4:45 PM – 6:15 PM	Exhibit Hall Opening Networking Reception \| Microbrew Pub Crawl

Tuesday, October 21

7:30 AM – 6:30 PM	Registration Open
8:30 AM – 9:30 AM	Keynote Breakfast: Tapping into the Social Soundtrack \| Speaker: Glenn Brown, Senior Director & Co-Founder, Twitter Amplify
9:30 AM – 5:30 PM	Exhibit Hall Open
10:45 AM – 11:00 AM	Refreshment Break
11:00 AM – 11:45 PM	Breakout Sessions Build an Infrastructure That Supports Content, Speed, and Amplification Gamification: Are You Not Entertained? What's the Future of Print? Build a Menu of Off-the-Shelf Elements for Custom Advertising Programs The Secrets to Making Multiplatform Content
12:00 PM – 12:45 PM	Breakout Sessions Fostering a Tech-Friendly Culture Extreme Content Marketing The Ad Agency and Brand Perspectives on the Changing World of Media Media Sales: Data is Not a Strategy Grow Your Company With Events: 10 Ideas You Can Execute Right Now
1:00 PM – 2:30 PM	FOLIO: 100 Awards Luncheon
2:45 PM – 3:30 PM	Breakout Sessions What's Your Mobile Strategy? What's the Future of Paid Content? From Packaging to Pre-Roll: How to Boost CPMs with Video Monetize Your Archives
3:30 PM – 5:20 PM	Demo Sessions
5:30 PM – 6:30 PM	Exhibit Hall Networking and Wine Down Reception

Wednesday, October 22

7:30 AM – 12:30 PM	Registration Open
8:00 AM – 12:00 PM	Exhibit Hall Open
8:00 AM – 9:00 AM	Networking on the Trade Show Floor \| Hump Day: Breakfast, Bloody Marys, and Business
9:00 AM – 9:45 AM	Peer-to-Peer Roundtable Discussions
10:00 AM – 10:30 AM	General Session Behind the Scenes of Blockbuster Journalism: How "Bitter Pill" Came to Take on the Medical Establishment
10: 30 AM – 11:00 AM	Closing Keynote: Reinventing a Venerable Brand: How TVGuide.com Harnesses the Power of a Digital Audience \| Speaker: Christy Tanner, Senior Vice President & General Manager, CBS Interactive Media
11:00 AM – 12:00 PM	Developer Spotlight: Cool New Products From In-House Teams